Champion marketing excellence with the Ontario Cannabis Store as the Marketing Strategy Lead. Oversee B2B and B2C plans while ensuring unified creative brand presence.
In this critical leadership role, you'll collaborate closely with the VP to translate organizational priorities into actionable strategies. You will manage both the marketing execution process and the enterprise’s creative services, ensuring compliance and quality. With your expertise in vendor management and planning, you will support the OCS mission of responsible cannabis education.
Key Responsibilities:
• Lead the development of integrated marketing strategies
• Manage timelines, contracts, and critical-path milestones
• Collaborate with Communication and Digital Experience teams
• Define KPIs to monitor effectiveness and optimize outcomes
• Provide creative direction for brand visual assets
Requirements:
• 10+ years of progressive marketing leadership experience
• Strong planning and an...