Develop the local marketing strategyCreate plans and strategies in collaboration with franchisees and internal partners, including contributing to annual plans and major campaigns.
Plan and manage marketing projectsReceive, analyze, reformulate, and follow up on marketing requests while ensuring progress, coordination, and understanding of the projects.
Prepare and coordinate creative briefs Write briefs for the studio, agencies, and suppliers, including image research, additional writing, and adherence to graphic standards.
Supervise the production and delivery of promotional materials Coordinate printing, quotes, production, and distribution; recommend formats and materials; and perform necessary validations.
Manage newsletters (email marketing)Draft briefs, coordinate validations, conduct tests/QA, and support the programming of email deployments.