As the Senior Manager / Manager, Product Branding, you will lead the team to:
Identify and drive opportunities to own and defend our product in the marketplace
Identify product trademark opportunities and support cross-functional teams to ensure timely acquisition
Ensure our product is identifiable and to drive product education and brand recognition
Identify and execute opportunities to develop and manage product names that maximize brand recognition and protect our product
Identify opportunities to make our product recognizable when worn through external branding such as logos
Identify and execute opportunities to communicate our brand identities through product packaging systems that maximize shopability, functionality, and education
THE QUALIFICATIONS
The Senior Manager / Manager, Product Branding, has:
Proven skills, certifications, education and/or experience in Product Brand...