Marketing Automation: Own the daily operations within our Marketo instance. This includes building and launching email marketing programs, managing manual list uploads, and maintaining automated nurturing flows.
Lead Accountability & The Chase: You are the guardian of the lead funnel. You will communicate with Sales and SDR teams daily to ensure immediate follow-ups on high-intent inbound leads, including Demo Requests, tradeshow booth visits, and webinar registrations.
Routing & Data Monitoring: Actively monitor inbound lead flow to identify and fix leads that didn’t route as expected (e.g., LeanData errors or sync gaps). You will ensure data completeness for all inbound leads before they reach Sales.
Hygiene & Tracking: Maintain database health and strict consent compliance (CASL/GDPR). You will manage UTM parameters and ensure they are accurately captured on all web forms and synced to the CRM.