**Summary**:- Gerentes de marcas locales O especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
- Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
**About the Role**:**Key Responsibilities**:- Lead the development and execution of customer-centric marketing strategies across all segments and channels- Translate brand strategy into impactful campaigns that drive competitive advantage and market growth- Guide cross-functional teams with strategic direction to prioritize high-value activities and investments- Conduct market analysis and benchmarking to inform marketing programs and tactical decisions- Collaborate with HCP and patient marketers to develop compelling lead assets and engagement tools- Align with global and regional stakeholders on brand lifecycle planning and financial forecasting- Define brand positi...