Support the development and implementation of the marketing strategy for beverage market segments and execute related marketing action plans
Drive together with the sales team innovation meetings for key customers, managing key marketing initiatives and identify future business opportunities
Based on your understanding of category consumer trends, insights and future needs, generate new product ideas and concepts across the LATAM region
Develop the segments‑related value proposition and messaging, and lead related communication efforts for the area
Develop sales enablement materials and tools to enable further segment growth
Drive the innovations’ management end‑to‑end from ideation, product development, concept and value proposition to release and customer presentation for responsible segments