You will manage the marketing communication, internal/external branding, business development marketing strategies, and support the development and promotion of new products for two business units.
Qualifications:
5+ years marketing management experience
Demonstrated advanced knowledge of software (technology) marketing
Strong English writing skills are essential
Strong understanding of information-based direct and loyalty marketing
Proven capability in the development of annual marketing plans, tactical campaigns and product offers
Experience/understanding of online marketing
Proven conceptual, creative, analytical skills
Strong negotiator
Education/Certification Required:
B.A./M.A. or BCom/MCom/MBA
Related marketing experience in the engineering software field may be substituted