Provide practical assistance in analytical data investigation, validation and implementation
Identify new data or process enhancement opportunities and contribute to the enhancement
Support the Supervisor of Marketing Analytics & Insights in quarterly request intake and project conversion process by clarifying and aligning on campaign objective and targeting criteria
Use statistically-proven campaign targeting and testing methodology in experimental design
Pull campaign lists by using SAS/SQL scripts and ensure waterfalls are signed off, lists are error-free and delivered on time
Develop robust and user-friendly Power BI reports and dashboards for campaign performance measurement
Monitor and analyze campaign variances and performance trends. Notify business of any significant changes and provide insights through data deep dives...