The Marketing Performance Operations Specialist supports the demand generation team by managing paid media reporting, attribution, tracking implementation, and marketing data systems. This role ensures campaign performance is accurately measured and provides actionable insights that help the paid media team optimize budgets and improve lead generation outcomes. This position will be remote Reports to: Head of Growth What You Will Own
Build and maintain paid media performance dashboards Monitor marketing attribution and conversion tracking accuracy Connect advertising platforms with internal data systems such as Salesforce and analytics tools Prepare weekly and monthly performance reporting for marketing leadership Assist with campaign tagging, tracking parameters, and data hygiene Identify trends and performance insights across channels Support budget pacing and forecasting models Assist with campaign experiment analysis and reporting...