Oversee critical marketing and communications activities during a significant brand transition as a Marketing & Communications Transition Leader. Facilitate onboarding and maintain brand integrity throughout the integration.
For an 18-month contract, this role demands a strong marketing and communications generalist to guide the transition to a new brand. You will manage various activities aimed at ensuring brokers, customers, and employees are informed and engaged. Your ability to apply change management principles will be key in executing structured marketing plans aimed at fostering brand trust and continuity.
Key Responsibilities: • Manage marketing initiatives tied to brand onboarding • Develop communication strategies for broker engagement • Curate compelling storytelling assets like videos • Support internal branding initiatives and events • Oversee updates to digital and corporate marketing materials