Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
Aligning with the business requirement and deliver marketing & communication tools through internal team, studio and agencies
Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL.
Tracking effectiveness of various campaigns and course corrections as required
Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
Leading the planning and implementation of PR and initiatives related to the brand
Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.