Transform the marketing landscape at Lightspeed as a Senior Marketing Automation & Lifecycle Manager. Spearhead impactful campaigns and optimize customer experiences in a dynamic, remote setting.
Join the Financial Services team to design lifecycle marketing strategies that enhance user engagement and drive product utilization. You will develop scalable personalization frameworks and partner with technical teams to execute lifecycle marketing effectively, employing Salesforce Marketing Cloud.
Key Responsibilities: • Build and implement key marketing lifecycle journeys • Transition to behavior-driven messaging for campaigns • Define audience segmentation and activation with cross-functional teams • Measure engagement and lifecycle performance comprehensively • Ensure reliability and compliance in lifecycle communications