Lead content planning end‑to‑end—from ideation and research through execution— across all owned channels (email, social, web, video, and more).
Write and edit clear, compelling, on‑brand copy that aligns with our tone, style guide, and channel best practices.
Develop storyboards, scripts, and creative concepts that support brand storytelling and campaign needs.
Conduct research and leverage insights (audience behavior, SEO, market trends) to inform content decisions and identify high‑value opportunities.
Use analytics to guide content performance, optimization, and experimentation, delivering pre‑ and post‑campaign reporting with actionable recommendations.