Join Foresters Financial as the Manager of Paid Digital Acquisition, leading initiatives to generate and convert high-quality leads through strategic digital marketing efforts. This role is key in shaping lead performance metrics and campaign strategies.
In this position, you will oversee the creation and execution of paid digital strategies while ensuring alignment with sales objectives. You will work collaboratively with various departments to optimize the acquisition funnel and improve overall conversion rates. Your focus will be on integrating creative insights and data analytics for campaign success.
Key Responsibilities: • Develop and execute paid digital acquisition strategies • Establish key performance metrics and targets • Collaborate with Sales for effective lead management • Lead campaign creatives and messaging strategies • Monitor campaign performance and drive continuous improvement