Transform customer engagement as a Manager of Lifecycle Marketing at Loblaw. This strategic role focuses on the optimization of customer retention and acquisition through innovative marketing strategies.
In this key position, you will manage and enhance lifecycle marketing initiatives. Candidates must have at least 4-6 years of relevant experience and a solid understanding of digital marketing practices. You will spearhead campaign optimization efforts across various channels, ensuring that Loblaw meets its customer engagement goals while leveraging data insights to drive business growth.
Key Responsibilities:
• Direct lifecycle marketing across digital properties
• Build and optimize comprehensive customer journeys
• Oversee campaign development and execution with partners
• Develop KPIs for measuring campaign effectiveness
• Coordinate with diverse teams to enhance product launch success
Requirements:
• University degree in Marketing or equivalent
• Mini...