Join Starcom as a Manager of Audience Solutions, focusing on audience-driven strategies derived from robust data insights. Collaborate closely with multi-disciplinary teams to enhance campaign performance.
This role is crucial for bridging the gap between strategy and activation. The Audience Solutions Manager will identify new audience opportunities and work directly with media activation teams to refine campaign execution. Your strong background in media analytics and digital marketing will support the development of client-facing materials that reflect audience strategies.
Key Responsibilities:
• Develop data-informed audience strategies for clients
• Manage audience customization using Lotame and activation platforms
• Use research tools to define and segment audiences
• Collaborate with teams for integrated campaign execution
• Provide insights and communication on audience performance
Requirements:
• Bachelor’s degree required
• 3-5 years in media st...