Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Supports marketing objectives to set and refine annual and quarterly marketing plans
Collaborates with Loyalty & Partnerships, Global sponsorships and Canadian Banking Marketing teams on campaign management to support the development and delivery of customer/client engagement marketing programs in support of business strategy and goals.
Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.