Role Overview

This is a 16‑month hybrid contract role in Toronto.

Key Accountabilities

• Translate journey strategies, roadmaps, and moments of need into targeted campaign strategies and actionable contact plans.
• Define segmentation approaches, targeting rules, and audience strategies aligned to journey objectives.
• Develop multi‑channel campaign strategies (email, digital, frontline, etc.) to maximize engagement and effectiveness.
• Ensure campaign strategies align with journey priorities, lifecycle stages, and customer value.

Journey Enablement & Partnership

• Partner with Journey Managers and Senior Managers to understand journey objectives, customer experience intent, and key initiatives.
• Shape campaign strategies that support initiative delivery and drive business outcomes.
• Act as a strategic advisor on customer engagement approaches across journeys.
• Ensure ...