What you’ll do

At Canadian Tire Corporation (CTC), we believe employer brand is built at the intersection of purpose, culture, and lived experience. This role is critical to shaping how our People Promise - “There’s a Place for You Here” - is experienced internally, and how that story is expressed externally. CTC has a strong and trusted customer brand; this role will help elevate our employer brand to the same standard — grounded in authenticity, belonging, and the diverse experiences of our employees. 

Reporting into the Diversity, Inclusion & Belonging (DIB) function, this role builds and leads CTC’s employer brand strategy approach across key audiences, channels, and touchpoints. With a strong grounding in brand strategy, storytelling, and campaign execution, the Manager applies a DIB-informed lens to ensure our employer narrative is inclusive, credible, and reflective of the communities we serve and that it supports Talent Acquisition outcomes from awareness ...