This role focuses on top‑of‑funnel development, generating qualified leads, and supporting sales progression and account‑based marketing activities within the Aerospace & Defense sector.
Key Responsibilities:
Develop and execute a marketing plan and strategy aligned with the A&D business unit, sales, and corporate marketing teams.
Build industry campaigns for demand generation, localizing implementations and reporting results.
Lead generation and qualification with regional field marketing teams and key account managers to activate campaigns and achieve results.
Collaborate with account executives, KAMs, BDRs, and local marketing teams on account‑based marketing activities.
Manage industry events, tradeshows, and external productions in coordination with E&D sales and pre‑sales teams.