Join Loblaw Digital in Downtown Toronto as the Senior Manager of Digital Communication. Lead multifaceted strategies that maximize customer engagement through SMS, email, and in-app messaging.
This role is designed for a strategic marketer with substantial experience in managing digital messaging channels. You will oversee digital programs for PC Express and Joe Fresh, leading a dynamic team to enhance customer retention and loyalty through personalized messaging strategies.
Key Responsibilities:
• Design and implement digital messaging campaigns
• Optimize customer lifecycle communications
• Collaborate with teams for seamless strategy execution
• Analyze customer insights to drive decision making
• Lead the development of innovative messaging triggers
Requirements:
• 8+ years in digital messaging management
• 3+ years of management experience
• Deep knowledge of Salesforce Marketing Cloud
• Experience with HTML and analytics tools
• Strong focus...