Lead customer engagement initiatives as a Lifecycle Marketing Supervisor at Zynga. Drive user retention across diverse game genres through data-driven strategies and team management.
As a Lifecycle Marketing Supervisor at Zynga, you'll be responsible for optimizing lifecycle programs that enhance user retention and customer engagement. This role requires overseeing a team of Lifecycle Specialists while focusing on automation and the implementation of best practices for Lifecycle Marketing (LCM). Your expertise will drive annual growth targets and ensure efficiency in the execution of LCM initiatives.
Key Responsibilities:
• Manage and develop a team of Lifecycle Specialists
• Own game genres and business verticals for growth
• Create execution plans aligned with broader strategies
• Monitor daily tasks for timely initiative execution
• Analyze and report on A/B testing for improvements
Requirements:
• Bachelor’s degree with 3+ years in CRM or LCM
• 1+ year...