Responsible for Identifying, evaluating, and acquiring sources of marketing data, including campaign performance data, media spend, engagement metrics, and competitive benchmarks.
Identify emerging data sources that can enhance marketing intelligence and competitive positioning.
Establish and maintain relationships with third-party data providers to ensure access to high-quality, reliable marketing data.
Partner with broader teams to identify data needs, develop a road map, and implement a structured data acquisition plan.
Conduct due diligence to validate data quality, reliability, and alignment with business objectives.
Data Onboarding:
Lead the onboarding process for newly sourced data, coordinating with external vendors, Dx and internal stakeholders to ensure seamless integration into enterprise systems.