Drive compelling marketing strategies to enhance a brand's UK presence. Utilize in-depth market research and consumer insights to execute impactful brand moments across various channels.
As the Lead Integrated Marketing professional, you will focus on developing annual and seasonal strategies to support market entry in the UK. With an emphasis on aligning brand messaging and timing, you will ensure high-impact execution across multiple activations. Strong research skills will be crucial as you analyze trends and track performance metrics to inform future strategies.
Key Responsibilities:
• Conduct detailed market and consumer research
• Develop UK marketing strategies for brand entry
• Manage retail marketing calendar and brand moments
• Collaborate on content cadence for all media
• Track KPIs and analyze results for optimization
Requirements:
• Degree in Marketing or related field
• 3+ years in retail brand marketing
• Knowledge of UK retail market an...