Join Innocap as a Lead Marketing Specialist, focusing on Go-To-Market strategies. Drive awareness and education for institutional allocators on Dedicated Managed Accounts (DMAs).
Innocap is looking for a Senior Specialist, Marketing to lead education-driven initiatives targeted at institutional allocators. This position involves crafting and executing a cohesive GTM marketing strategy, enhancing Innocap's reputation as a trusted DMA authority. Collaboration with the Business Development team will be essential to create impactful marketing campaigns and educational content.
Key Responsibilities:
• Own and execute the GTM marketing strategy
• Build an allocator education framework, including events
• Create authoritative educational content and resources
• Lead industry event strategies, focusing on allocator outreach
• Collaborate closely with sales teams for targeted marketing
Requirements:
• 7+ years in B2B marketing within asset management
• Proven succe...