Drive transformative growth as a Senior Manager of Performance Marketing focused on live campaigns. Lead impactful strategies to attract customers through innovative, high-energy events in a digital shopping marketplace.
In this revenue-centric role, you will oversee paid acquisition strategies and develop major live-show campaigns. This includes crafting marketing plans for launch events and leveraging multiple channels like paid, email, and social media to maximize engagement. Your efforts will lay the foundation for scalable customer acquisition and optimize ROAS for future campaigns.
Key Responsibilities: • Lead strategy for high-impact live shows and events • Create integrated marketing plans across various channels • Optimize budget and campaign performance in real time • Develop engaging messaging to create urgency and excitement • Analyze performance data to inform campaign decisions