Lead Generation Representative – Hybrid

As the Lead Generation Representative, you will support outside sales representatives by developing, qualifying leads and booking appointments. Your persuasive abilities and creative methods will uncover potential new customers by gathering data, identifying future sales opportunities and confirming interest with existing clients.

Key Responsibilities

• Prospect new sales opportunities via phone/email and develop rapport with a net new client base.
• Proactively contact all prospects and identify qualified leads.
• Acquire client prospecting information, lead nurturing, and customer info regarding expired equipment or buy‑out requests.
• Screen inbound leads using Marketing Automation software from sources such as the Canon.ca website and landing page forms, and direct phone calls.
• Qualify leads and set up appointments for appropriate Outside S...