Drive innovative marketing strategies as Jobber's Principal Demand Generation Manager. Focus on experimentation and product-led growth to enhance our B2B SaaS presence.
In this senior individual contributor role, you will lead demand generation initiatives at Jobber. Collaborate with product managers to design and run experimental marketing strategies that cater to small service businesses. Your expertise will directly influence decision-making and strengthen our position in the competitive B2B SaaS market.
Key Responsibilities:
• Lead new product-led growth initiatives with product teams
• Design minimum viable tests for marketing concepts
• Analyze demand metrics for strategic insights
• Prepare decision materials for product leadership
• Drive experimentation roadmap for marketing efforts
Requirements:
• Extensive B2B SaaS demand generation experience
• Proven success in designing marketing experiments
• Strong data analysis and modeling capabilities...