Responsible for managing and growing sales performance in the Modern Trade channel, particularly in the Home Improvement segment (e.g., HomePro, Thai Watsadu, DoHome, Global House, Mega Home, Boonthavorn). This role focuses on strategic account management, trade planning, promotional execution, and cross-functional coordination to drive growth across consumer and painter segments.

Key Accountabilities

• Develop and implement strategic account plans to achieve sales targets across assigned Modern Trade customers.
• Manage commercial negotiations including pricing, trading terms, space & display agreements, and promotional calendars.
• Analyze category trends, consumer behavior (homeowners, renovators), and painters’ needs to align selling strategies and recommend tailored trade programs.
• Collaborate with Trade Marketing, Marketing, and Supply Chain teams to ensure effective execution of campaigns, product avai...