This is an important role within Brown-Forman UK's On Trade & Prestige function is pivotal in executing the channel strategy. You'll be accountable for delivering key performance indicators across the B-F portfolio within the region, including distribution volume, pricing, brand education, visibility, and promotions. Collaborating with your business unit leadership team, you will define sales, distribution, promotion goals, and commercial strategies for MPO customers. This includes analyzing performance, implementing, and evaluating trade and consumer promotions. Crucially, this role demands a proven On Trade track record, a strong understanding of the IFT and Wholesale sub channels, and the ability to drive a premium portfolio. Building and maintaining an effective regional network is essential, with significant time spent in trade at customer meetings to foster strong relationships. Your network of decision making stakeholders will b...