Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs).
Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countries/regions to build information libraries and identify new growth opportunities.
Combine internal data, market research, and seller/buyer input to generate meaningful insights that drive new growth opportunities or improve efficiency.
Act as the center of expertise to collaborate with the Marketing Team (Branding/Media), IP Campaigns, and other cross‑functional teams (including R&D tech) to co‑develop cohesive and effective campaigns.