Drive Innocap’s Go-To-Market marketing as a Senior Specialist, focusing on allocator education and global brand awareness. This role is crucial for enhancing Innocap's standing in alternative investments.
In the role of Senior Marketing Specialist, you will lead initiatives that bridge the gap between comprehension and engagement for institutional allocators. Your efforts will center on developing educational frameworks, content production, and ensuring an impactful presence at industry events. Close collaboration with Business Development will enhance your strategy execution.
Key Responsibilities:
• Strategize GTM marketing to align with commercial goals
• Design allocator education modules and experiences
• Coordinate presence at key industry events
• Produce guides, white papers, and educational content
• Facilitate collaboration with sales-focused campaigns
Requirements:
• At least 7 years in B2B marketing within asset management
• Proven ability in th...