Consult to clients and internal stakeholders to provide solutions covering product adoption, strategy, and optimizations linking marketing objectives to business goals.
Combine product developments, market landscape and competitor activities to give clients, agencies, and internal teams a holistic view of strategic next steps.
Drive and facilitate the adoption of Pixels, MMPs and APIs where applicable.
Build Test & Learn plans using Measurement solutions (BLS, CLS, Ad Effectiveness, etc.) across full‑funnel solutions.
Create narratives, workshops, and business reviews to educate and upskill clients in charting the path forward.
Manage campaign setup checks, performance monitoring and optimization suggestions for every client.
Sense‑check and challenge media plans, providing suggestions to set clients u...