Support McAfee's Engagement & Retention team as a Hybrid Analyst, specializing in retention analytics. Analyze subscriber behavior, churn, and renewal patterns to drive impactful marketing strategies.
Located in Toronto or Waterloo, this role demands your extensive analytical skills to interpret subscriber lifecycle performance. You'll produce actionable insights, evaluate retention initiatives, and collaborate with Data Engineering to enhance reporting automation. Your analysis will influence critical business decisions and shape retention strategies.
Key Responsibilities:
• Analyze renewal patterns and churn risks for subscribers
• Identify key pain points in customer journeys
• Provide insights for retention strategy and marketing execution
• Measure effectiveness of campaigns and optimize A/B tests
• Collaborate with Data Engineering to automate reporting
Requirements:
• 3+ years of analytics experience, preferably in consulting or finance
• Proficient...