Elevate Citylitics' marketing data strategies as a Marketing Operations Analyst. Working in a hybrid environment, you will enhance data quality and enable impactful marketing campaigns from our Toronto location.
Your primary focus will be on ensuring the robustness and usability of marketing data that drives our outreach initiatives. With a collaborative role within the Demand Generation team, you will handle data enrichment, campaign segment creation, and foster seamless cooperation between marketing and BDR teams. Geared for someone who is both analytical and operationally inclined, this position thrives on precision.
Key Responsibilities: • Maintain high standards of account and contact data quality • Identify and resolve data inconsistencies and duplications • Develop detailed targeting segments for campaigns • Manage and execute email marketing activities • Oversee effective transition of leads to the BDR team