Join BMO as a Campaign Strategy Manager in Toronto on a hybrid 16-month contract. Drive customer engagement through targeted campaign strategies and data-driven decision-making across various channels.
In this managerial role, you will transform journey strategies into actionable campaign plans. Your responsibilities include defining audience segmentation, developing multi-channel strategies, and ensuring alignment with journey objectives. Collaborating with Journey Managers and cross-functional teams, you'll shape campaigns that drive business outcomes and enhance customer experience.
Key Responsibilities:
• Develop targeted campaign strategies from journey insights
• Create multi-channel approach to maximize engagement
• Partner with managers to align objectives and initiatives
• Track KPIs for campaign performance and optimization
• Refine strategies based on A/B testing and data analysis
Requirements:
• 4–7 years in marketing strategy or campaign manageme...