Assume a key role in shaping growth strategies as a Performance Marketing Director. Drive paid acquisition channels and optimize performance through innovative marketing tactics.
This role emphasizes hands-on management of marketing campaigns across various platforms to establish a robust growth model. Partner with creative and data teams to develop high-performing assets and ensure effective tracking of metrics. Your success will depend on your ability to foster a culture of experimentation and optimize customer acquisition strategies, balancing growth and efficiency.
Key Responsibilities: • Lead performance marketing initiatives across key platforms • Develop models for connecting spend with customer value • Direct comprehensive campaign strategies from inception to execution • Collaborate with creative tasks for optimized output • Implement best-in-class measurement for campaign insights