The Global Head of Wealth at Work Marketing leads the brand, engagement, and communications strategy for Citi’s fastest-growing segment: employees and executives served through institutional partnerships. This is a unique opportunity to define how Citi shows up in the workplace wealth space — delivering personalized, trusted, and timely financial guidance to professionals through their employers.
This leader is responsible for designing a modern, integrated B2B2C marketing engine — one that drives visibility and adoption across partner firms while delivering tailored journeys that reflect life stage, financial needs, and behavioral triggers. From onboarding and education to engagement and loyalty, this role owns the full marketing lifecycle. It also partners closely with institutional business leads, digital teams, and the broader wealth marketing organization to bring scale, automation, and creativity to everything we do.