Create product direction and execution standards so the company stops relying on CEO for daily product decisions. Drive roadmap that improves retention, expansion, and win-rate. Take ownership of roadmap, backlog, and product decisions (eliminate repeat questions). Stand up product fundamentals: PRDs, acceptance criteria, Definition of Done, decision log. Build a feedback loop from CS/Sales: churn reasons, win/loss, top requests. Establish a lightweight UX system (design standards + consistent patterns).