+ Develop and implement downstream marketing strategies to drive product adoption and revenue growth for infectious disease diagnostics products. + Collaborate with sales teams to create and execute go-to-market plans, sales tools, and promotional materials. + Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth. + Develop and manage marketing campaigns, including email marketing, digital marketing, webinars, and events. + Monitor and analyze the performance of marketing initiatives and campaigns, providing regular reports and insights to stakeholders. + Manage relationships with key opini...