Lead comprehensive demand generation efforts with a focus on growth at one of the largest influencer marketplaces. This Vancouver, BC-based hybrid role emphasizes strategic leadership and execution.
The Head of Demand Generation Marketing will define and implement innovative strategies while managing a network of external contractors. With over six years of experience, you will be responsible for various channels including SEO, CRO, and paid media, driving awareness and conversion metrics. Reporting directly to the founders, you will leverage resources from engineering and design to optimize outcomes.
Key Responsibilities:
• Direct blog and content strategy, managing writing teams
• Oversee PR strategy and external agency performance
• Enhance and scale programmatic SEO and tools
• Establish brand presence on LinkedIn with marketing leaders
• Work with external media teams to ensure CPA compliance
Requirements:
• Minimum 6 years in growth marketing, including...