Become a key player at George Brown Polytechnic as a Digital Media Manager in a hybrid environment. Lead innovative, data-driven media campaigns to boost enrollment and brand visibility.
In this role, you will report to the Divisional Marketing Manager and spearhead full-funnel media strategies across various digital platforms. With your analytical skills, you will manage budgets and optimize campaigns, ensuring they meet divisional and institutional objectives effectively.
Key Responsibilities: • Develop integrated digital media strategies • Manage campaigns on platforms like Google and TikTok • Track and optimize campaign performance • Ensure high-quality project delivery • Provide insights to enhance enrollment initiatives
Requirements: • Degree in a relevant discipline • Minimum of seven years in digital media and advertising • Proficient in performance marketing and budget management • Exp...