Join George Brown Polytechnic as a Digital Media Manager, where you’ll oversee performance-driven digital media campaigns across various channels. Drive measurable outcomes using comprehensive strategies.
Reporting to the Divisional Marketing Manager, this role requires expertise in full-funnel media strategies and at least seven years of relevant experience in digital media or performance marketing. You'll manage campaign budgets and collaborate with various teams to deliver impactful, data-informed marketing solutions that align with institutional goals.
Key Responsibilities: • Develop digital-first media strategies based on insights • Handle audience segmentation and channel planning • Manage execution of campaigns across major platforms • Monitor campaign performance and optimize for results • Lead the comprehensive management of digital initiatives
Requirements: • Degree from a recognized institution in a r...