Goal: Execute, optimize, and report on integrated marketing campaigns that move prospects through the funnel and support pipeline goals.
Execute end-to-end integrated marketing campaigns—from brief through launch and post-campaign analysis—ensuring timelines, deliverables, and cross-functional alignment.
Support campaign pipeline goals by driving campaign-sourced and campaign-influenced pipeline in partnership with Sales.
Partner closely with Content, Product Marketing, Field Marketing, Partner Marketing, and Sales to define and execute integrated campaigns aligned to business priorities.
Activate campaigns across multiple channels, including email, digital, virtual events, direct mail, social, sales plays, and in-person events.
Develop campaign-aligned sales enablement materials (sales plays, talk tracks, launch briefs) and support Sales and SDR activation.
Coordinate with Product Marketing and Content teams to...