The Marketing Manager / Digital Marketing Specialist is responsible for developing and executing integrated marketing strategies that enhance brand visibility, drive customer engagement, and support business growth objectives. This role combines strategic planning with hands‑on campaign execution across digital channels, ensuring consistent brand messaging and measurable marketing performance.
Key responsibilities include planning and managing multi‑channel marketing campaigns, overseeing content strategy, and optimizing digital presence across websites, social media, email, and paid advertising platforms. The role also involves analyzing market trends, customer behavior, and campaign performance data to identify opportunities for improvement and maximize return on investment. Collaboration with internal teams and external partners is essential to ensure alignment of marketing initiatives with broader business priorities.
This position requires a strong understanding of digital...