Reporting to the Manager, Digital Marketing & Journey Operations, the Email Marketing Specialist will play a pivotal role in creating, executing, and optimizing email marketing campaigns designed to drive engagement with Canadian Tire’s digital properties. You will collaborate with cross-functional teams to develop & deliver effective email strategies that align with our overall marketing goals.


What you’ll do
+ Build and deploy emails using Adobe Journey Optimizer (AJO) and Salesforce Marketing Cloud
+ Manage and maintain our email marketing calendar in collaboration with internal stakeholders
+ Collaborate with Marketing, Loyalty, and Digital teams to build segments and design customer journeys
+ Develop strategies to improve email engagement rates through automation and personalization
+ Analyze campaign performance, providing actionable insights and recommendations for continuous improvement
+ Proactively report on email marketing trends to provide...