Purpose & Overall Relevance
This role is responsible for driving the commercial performance and optimization of adidas’ local eCommerce business. The eCommerce Manager - Direct to Consumer owns the online shopping experience, from traffic and conversion to retention, working in close alignment with regional and global eCommerce teams to deliver sustainable DTC growth, improve conversion and profitability, and execute adidas’ eCommerce roadmap locally.
Key Responsibilities
Lead the digital consumer experience agenda, providing regular insights into digital consumer behavior, including organic search, user experience, consumer journeys, and A/B testing results, with the objective of continuously improving conversion rates across owned and partner platforms.
Support the creation and local planning of digital content, ensuring alignment with regional and global guidelines and calendars to maximize local relevance across eCommerce platforms and app.
Collaborate closely w...