As Director, Search Engine Optimization (SEO) and Digital Content, you will be a pivotal leader at the forefront of our digital strategy. You will own the critical mission of how customers discover Kohl’s through organic search and the quality of the content they engage with upon arrival. This role is focused on top-of-funnel customer acquisition, leading the strategy to drive qualified organic search traffic and new customers to our digital platforms.
You will lead the enterprise-wide SEO strategy and the high-performing teams responsible for its execution. Concurrently, you will oversee the strategy for all on-site evergreen content, including our rich library of product imagery, specifications, editorial content, and our User-Generated Content (UGC) program.
What You’ll Do + Lead the strategy and structure of customer-facing content across Product Detail Pages (PDP), category, and campaign landing pages to drive organic g...