Position Summary

The Director, Sales – Canada reports to the General Manager and is accountable for driving profitable sales growth across Canada (Central, East, and West regions). This role provides strategic leadership for national sales operations, including sales planning, market expansion, customer relationship development, and team leadership. The Director is responsible for aligning sales execution across regions and ensuring the organization operates with consistent, scalable, and effective commercial practices.

Strategic Sales Leadership

• Develop and execute national sales strategies and annual/quarterly sales plans aligned with company growth objectives.
• Drive revenue growth, profitability, and market share expansion across Canada.
• Identify and act on new business opportunities across regions, channels, and customer segments.
• Provide strategic oversight of key national accounts via CDMs, guiding relationship manage...