Elevate AlayaCare’s position in the healthcare market as Senior Director of Product Marketing. Focus on delivering impactful strategies utilizing AI to drive growth in a hybrid collaboration model.
AlayaCare is looking for a Senior Director of Product Marketing to lead the strategic direction of its marketing initiatives. Your role will bridge Product, Sales, and Customer Success, leveraging customer insights to craft and communicate AlayaCare’s unique value proposition. You will oversee the development of robust go-to-market strategies aimed at both Enterprise and Mid-market sectors.
Key Responsibilities:
• Lead Product Marketing team and initiatives
• Formulate pricing, messaging, and positioning strategies
• Centralize knowledge on market segments and buyer needs
• Implement AI-focused product strategies for efficiency
• Develop customer segmentation to tailor messaging
Requirements:
• 10+ years in product marketing, with leadership
• Proven GTM strateg...